From concept creation and influencer selection to reporting the results, Connus is your ideal partner. With your wishes, goals and brand DNA in mind, our experienced marketers will create your ideal influencer marketing campaign.
The first step in creating a successful influencer marketing program is identifying your goals and defining what you wish to achieve. What do you want to get out of your influencer marketing campaign. Maybe you want to increase brand awareness because a new product or event is coming up? Or maybe you want to increase sales, improve your website ranking or increase your social media followers?
Setting your goals is the first and most important step of this process and Connus is here to help you through this.
Once you have set out the goals of the influencer marketing campaign, we can start defining your ideal target group. Connus creates a buyer persona that includes demographic, behavioural and psychographic segmentation. Once we have identified your ideal target group, it will be easier to match them with the right content creator.
Once we know your goals and audience, it’s time to start thinking about the type of influencer marketing campaign that will help you accomplish your mission.
Finding the right content creator/ Influencer is the most important ingredient of successful campaign. Based on the previous steps, our experienced team suggests a range of influencers or content creators. Nothing is more important than selecting the right person, who reaches your target audience.
Throughout the campaign, a clear follow-up is important. We make adjustments where necessary to keep the campaign on track.
When we complete an influencer marketing campaign, it can feel like a victory but the real success is determined by whether or not we reached our influencer marketing goals. Connus measures and tracks every metric to see how well your campaign has performed and if the objectives are reached.
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