Influencer marketing is one of the most popular marketing strategies today. When it comes to making purchasing decisions, it’s influencers that drive them. That means the strategies that might have worked once are no longer as effective as they once were.
If you’re still hesitant about including influencers in your marketing strategy, this article will help you make a decision. Here are 10 benefits of influencer marketing that you need to know now.
Gain customer trust and credibility
People follow influencers on social media because they are inspired by them and trust their opinions and recommendations.
Influencers with a loyal following have been able to successfully establish themselves as experts in their niche. So any recommendation or insight that comes from them is highly trusted by their followers.
If an influencer recommends your product or brand, people are likely to be much more receptive to it. Therefore, one of the biggest benefits of influencer marketing is its ability to build trust and credibility about a brand.
Highly focused and relevant reach of target audience
When you partner with an influencer whose niche matches your products, you are delivering your message to a relevant audience. In fact, the main reason why influencer marketing is able to generate a high ROI is due to relevance.
For example, if you sell athletic shoes, your target audience is people who love sports and fitness. So if you partner with a fitness blogger, your chances of reaching a targeted and relevant audience are very high. These people are probably fitness or sports enthusiasts. That’s the whole reason they would follow a fitness influencer.
When your message reaches such an audience, the chances of conversions are much higher than with a general audience. So focus and relevance are key benefits of influencer marketing.
Does not appear as pushy content
One of the main reasons influencer marketing is more effective at influencing purchases is because it is not pushy. An influencer’s followers have voluntarily chosen to receive content from them, so it doesn’t appear as aggressive advertising.
Moreover, influencer marketing is much more effective in getting your message across to your audience than ads. According to an IAB study, two-thirds of consumers use ad blockers on their computers and smartphones. Authentic and valuable content from influencers is therefore a much more reliable way to reach them.
Provides value to your target audience
One of the main benefits of influencer marketing is its ability to provide value to your target audience. You may have come across popular YouTubers who share product videos on their channels. These are immensely insightful and a valuable source of content for their audience.
If you were buying a digital camera today, you would invariably look up product reviews online. A review from an influencer that goes into detail about its features and usefulness would indeed be valuable. These reviews are not only informative, but also reliable for consumers.
Helps drive quicker customer acquisition
Because the audience you can reach with influencer marketing is essentially your target audience, they convert faster. This is because they are already interested in that particular niche. So not only can you gain customers faster, but you can also achieve more conversions.
In a study by Influencer Marketing Hub, it was found that influencer marketing is the fastest at acquiring customers online. This is clearly one of the main benefits of influencer marketing.
Boosts your SEO (Search Engine Optimization)
Domain authority has the biggest impact on your ranking in search engines. This is a score assigned to a website based on how informative, useful and relevant the content is. If other websites with high authority and credibility are linking to your site, you probably have good content.
An important strategy to increase domain authority, and therefore your search ranking, is by obtaining backlinks from websites with high authority. If your influencer has high domain authority and links back to your website, the chances of you appearing higher in search results increase. So influencer marketing can even help you boost your SEO efforts.
Easy on your wallet
Influencer marketing doesn’t have to be expensive. Unless you want to work only with celebrities, of course. However, the problem with celebrities is that their audience is more generic. So your chances of conversion are very much reduced, even though your message may reach millions.
Instead, micro-influencers can give you more value for money. Their followers are much smaller than celebrities and therefore more engaged and targeted.
A study by Bloglovin’ shows that the majority of micro-influencers charge less than $450 for a sponsored post. Moreover, they often work in exchange for free products or services, or even as affiliates. So influencer marketing will definitely be easy on your wallet.
Helps you with better content
Creating new and engaging content all the time is no easy task. So if you’re short on content ideas, influencer marketing can help.
You can set up an agreement in which your influencer and you co-create content. Since influencers go to great lengths to create aesthetically pleasing, quality content, you can benefit tremendously.
Increases brand awareness and reach
Influencer marketing is a great way to reach a new audience for your products or services. And when you partner with an influencer whose niche matches your products, you can reach an audience that is already engaged.
When such an influencer recommends your products or mentions your brand, it helps you gain more visibility. This not only increases your reach, but also your brand awareness.
Suitable for businesses regardless of size or industry
One of the best qualities of influencer marketing is that it is suitable for any business, regardless of size or industry. As long as there is someone influential in your industry, you can always use them for your marketing.
However, it does take some planning to identify the influencers who are best suited for your needs. The app Connus can help you find the right influencer for your business and engage with them based on reach, category, engagement, etc.
Most of the success of your influencer marketing campaign depends on your choice of influencers. If you make the right selection, the rewards are immense. It is important to work on building long-term relationships with them that are mutually beneficial. If you are genuinely interested in their professional growth, they are more likely to invest in yours as well.