12 Surprising influencer marketing statistics you didn’t know about

As social media has become a part of our daily lives, influencer marketing has exploded. People are turning to their favorite Instagram profiles, Twitter personalities and YouTubers for advice and recommendations. To get the most out of every influencer marketing campaign, it is critical to build an influencer marketing strategy. Let’s take a look at some of the most eye-catching influencer marketing statistics that will amaze you.

1) 70% of teens trust influencers more than traditional celebrities

Throughout the years, influencers have built a strong relationship with their followers. Followers trust influencers to tell the truth and be authentic. For a brand it is very difficult to build that kind of trust with their target audience. But thanks to influencer marketing, the influencers’ trust can be transferred to your brand. 4 in 10 millennials say their favorite influencer understands them better than their friends. Another benefit of influencer marketing is that brands can use influencers to speak on their behalf and deliver the message they want people to hear and trust.

2) 86% of women use social media for purchasing advice

This statistic is important for any brand that has women as their target audience. It seems that if you want to reach more women and get them to buy your product or service, you need to have a presence on social media and be aware of the influencers they are interested in. When it comes to influencer marketing, more than half of women have made purchases as a result of messages from influencers.

3) 49% of consumers depend on influencer recommendations

This statistic demonstrates the growing importance of brands to work together with social media influencers. Not only do 49% of consumers rely on recommendations from influencers, 40% have purchased something after seeing it on Twitter, YouTube or Instagram. When consumers trust an influencer’s recommendation, they are more likely to make a purchase.

4) Influencer marketing campaigns earn $5.78 for every dollar spent

In 2020 66% of marketers planned to increase their budget for influencer marketing. This form of marketing is becoming the fastest growing channel for brands, beating organic search, paid search and email marketing. In addition, companies are earning $5.78 for every dollar spent on influencers. That’s a significant return on investment you can not ignore.

5) Influencer marketing helps brands acquire better customers

It’s becoming more important than ever to build relationships with influencers who resonate with your brand and to create campaigns that are aligned with the values of an influencer’s followers. In addition, 51% of marketers say influencer marketing helps them acquire better customers.

6) Major brands plan to increase spend on influencer marketing

More and more brands and marketers are realizing the incredible results that influencer marketing can deliver. This impact is resulting in increased spending in the next 12 months. Brands use influencer marketing not only to increase brand awareness, reach new audiences and improve brand awareness, but it is also quickly becoming a key channel, with many marketers setting campaign KPIs to measure success.

7) 82% of people trust social networks to guide purchasing decisions

More than three-quarters of consumers rely on opinions they find on social media, including those of friends, family and influencers, to help them make the right decision about purchasing a product or service. This creates huge opportunities for marketers when promoting products to reach new audiences and reach Gen Z and Millennials.

8) 42% of customers use ad-blocking technology 

More and more Internet users are removing traditional ads from their online experience. In the US, ad-blocking usage is 37% on laptops and 15% on cell phones. Influencers are now filling the gap. People aren’t blocking the videos of their favorite celebrities on social media. The power of advertising is shifting to real people and influencers.

9) Facebook is the most influential social media network 

With approximately 2.89 billion monthly users around the world, Facebook is one of the most influential social media channels, with 52% of purchase decisions influenced by this platform. Other social media networks are also growing rapidly, but Facebook is holding its ground, especially with Instagram and WhatsApp. Therefore, it is important to stay active on Facebook and stay in touch with influencers to increase your reach on Facebook.

10) YouTube is second in line, next to Facebook 

Facebook is still the frontrunner, but YouTube is hot on its heels, especially when it comes to making its influencers millionaires. The platform has turned ordinary people into celebrities and influencers (think PewDiePie and Ryan’s World). There is something for everyone on YouTube, and marketers are taking notice by putting more money into influencer marketing on the platform.

11) 60% of consumers have been influenced by social media or a blog 

According to research, 3% of consumers would consider buying a product in-store if it was promoted by a celebrity, compared to 60% for an influencer. Not only is the influence greater, but more than half of shoppers consult blogs and social media on their mobile devices before shopping.

12) 71% of marketers believe influencer partnerships are good for business 

Influencer marketing campaigns shouldn’t be a one time thing. They are a valuable, ongoing strategy in a marketer’s toolkit, with research showing that nearly three-quarters of marketing professionals consider them good for business. If you can work with them and create a long-term relationship, making them ambassadors of your brand, the message they convey comes across as trusting rather than promotional. It helps to build your brand’s credibility if you are seen as trusted by an influencer.



It’s better late than never when it comes to developing an influencer marketing campaign. Get the most out of every social media platform by learning new strategies and techniques. Want to easily get influencers that fit your business? Download the Connus app and swipe until you have the perfect partnership.


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