4 Reasons Why Influencer Marketing Will Continue To Grow

Influencer marketing is popular right now, but it’s not just another trend that will fade away. In fact, it’s far from finished growing. It will become increasingly popular in the coming years, so now is the best time to learn more about it and prepare to incorporate it into your own strategies. 

1) More people are becoming influencers 

While it may seem like there are too many influencers, that’s actually not the case. As social media platforms continue to grow, there are more opportunities for new people to become an influencer. 

Some will certainly do this intentionally, while others will simply share about their lives and happen to strike a brand deal with a company they love. Either way, there will be more people creating audiences in specific niches. This means that you have a better chance of finding someone who talks to your specific ideal audience that is perfect for your e-commerce store.

2) There are more content options 

Influencers began by creating written blog posts about their favorite products. Then social media became more popular and the type of content that influencers created changed. Today, video is perhaps the most popular form of content that influencers create when it comes to promoting products. Instagram and Facebook Live, Instagram Reels, YouTube, and TikTok have all demonstrated the incredible power of video. 

However, with the growing popularity of podcasts and the advent of audio-only apps like Clubhouse, one wonders what the next big trend in influencer marketing will be. While we may not know that answer, we do know that it will continue to evolve.


3) Influencer marketing agencies are growing in popularity 

As with any business strategy, influencer marketing is becoming more standardized. There are now agencies that represent influencers and agencies designed to help brands find the best influencers for their strategy. As the business around influencer marketing continues to grow, so will the marketing itself. 

For e-commerce brands that don’t want to spend time or resources keeping up with influencer marketing trends, these types of agencies are a great option. You can still benefit from the incredible success that influencer marketing often brings, without having to learn everything yourself. 

An example of such an agency is Connus. This is an app that connects companies with appropriate influencers. Be sure to take a look!

4) Influencers are showing more of their reality 

In many ways, influencers are going back to their roots. In recent years, people have become much more interested in posts that are not overly edited. They don’t want to listen to, learn from or take advice from someone whose life seems completely unattainable. Instead, they want to see reality. They want to see how influencers make mistakes and have bad days and pick themselves back up and move on. 

Because of this open transparency, even more people trust and follow influencers, which means more people are seeing and buying sponsored content. E-commerce brands can now reach even more people when they work with influencers, especially if they are not caught up in showing only the perfect, highly filtered sides of their lives.


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